Bonus Entry Actions
By James
By James
Use Pro actions for referrals, social follows, uploads, questions, and secret codes.
Bonus Entry Actions
Bonus entry actions let entrants earn extra entries by completing tasks beyond the base email entry. They are useful for social growth, referrals, product education, UGC collection, and gated campaigns. Bonus actions are available on the Pro plan. Opening the Actions Tab 1. Open a contest. 2. Click the Actions tab. 3. Click Add bonus action. 4. Choose the action type. 5. Configure the required fields. 6. Click Save actions. Email signup is always included as the base entry method. Bonus actions sit underneath that base entry flow. Available Action Types | Action | Use it for | |---|---| | Email Signup | Collect or confirm an entrant email address | | Photo Upload | Ask entrants to upload a photo | | Visit URL | Send entrants to a product, landing page, or external link | | Answer Question | Ask a text, single-choice, or multiple-choice question | | Follow on Instagram | Reward an Instagram profile visit or follow prompt | | Follow on TikTok | Reward a TikTok profile visit or follow prompt | | Follow on X/Twitter | Reward an X/Twitter profile visit or follow prompt | | Subscribe on YouTube | Reward a YouTube channel visit or subscribe prompt | | Referral Share | Reward entrants when friends enter through their referral link | | Secret Code | Require entrants to enter a code before receiving entries | Entry Values Each action has an entries value. This is the number of extra entries awarded when the action is completed. Keep values proportional to the effort required. Examples: - Follow a social profile: 1-3 entries - Visit a product page: 1 entry - Upload a photo: 5-10 entries - Refer a friend: 1-3 entries per referred entrant Required Actions You can mark an action as required. Required actions must be completed before the entrant can finish the contest flow. Use required actions carefully. They can improve entry quality, but they can also reduce conversion if the action feels too demanding. Incomplete Actions Some actions need specific configuration before they appear on the storefront: - Visit URL needs a URL. - Social follow actions need a profile URL. - YouTube subscribe needs a channel URL. - Answer Question needs a question, and choice-based questions need answer options. - Secret Code needs a code. Incomplete actions are not shown to customers. Best Practices - Keep the number of actions small. Two or three strong actions usually perform better than a long checklist. - Match actions to your campaign goal. - Use clear action titles so entrants understand what to do. - Test the storefront entry flow before promoting the contest.
Referral Sharing
Referral sharing lets entrants earn bonus entries when they invite friends to enter your contest. It is designed for viral giveaways and ambassador-style campaigns. Referral sharing is available as a Pro bonus action. How Referrals Work When a contest includes a referral action, entrants receive a unique referral link after entering. If another person enters through that link, the original entrant receives bonus entries based on your action settings. Referral entries count toward the entrant's total entry count. If the contest uses random winner selection, entrants with more total entries have proportionally better odds. Adding a Referral Action 1. Open the contest. 2. Go to the Actions tab. 3. Click Add bonus action. 4. Select Referral Share. 5. Set the share message. 6. Choose entries per referral. 7. Set a maximum referral entries limit. 8. Save the action. Referral Settings Message The default message entrants can use when sharing the contest. Entries per referral The number of bonus entries awarded to the original entrant each time a referred friend enters. Maximum referral entries The maximum number of referral-based entries one entrant can earn. This protects your contest from being dominated by one highly active referrer. Tips for Referral Campaigns - Use a prize with broad appeal so entrants feel comfortable sharing. - Keep the referral reward simple, such as 1 or 2 entries per referred friend. - Mention referrals in your contest description so entrants understand the benefit. - Use UTM parameters on your own promotion links separately from referral links, so you can distinguish paid, email, social, and entrant-driven traffic. Troubleshooting If referral entries are not being awarded: 1. Confirm the contest has an active Referral Share action. 2. Confirm the friend entered through the referral link, not a copied standalone contest URL. 3. Check whether the original entrant has reached the maximum referral entries limit. 4. Make sure the referred entry used a different email address.
Social, Question, Upload, and Secret Code Actions
UserLoop Contests includes several bonus action types for engagement beyond referrals. These actions are configured from the contest Actions tab and are available on the Pro plan. Social Follow Actions Social follow actions help direct entrants to your social profiles. Supported social actions: - Follow on Instagram - Follow on TikTok - Follow on X/Twitter - Subscribe on YouTube Each social action needs a profile or channel URL. You can also customize the action title, description, and entry value. These actions prompt the entrant to visit your profile. Platforms may not always allow apps to verify a follow automatically, so use clear wording and contest terms that match how you plan to validate entries. Visit URL Use Visit URL when you want entrants to view a product, landing page, collection, blog post, or external page. Required field: - URL Good uses: - Send entrants to a new product page. - Ask entrants to review a launch page. - Encourage visitors to read rules or campaign details. Answer Question Use Answer Question to collect lightweight feedback, run a trivia-style contest, or ask entrants to choose an option. Question modes include: - Text answer - Single choice - Multiple choice Choice-based questions need answer options before they appear on the storefront. You can also configure whether a correct answer is required. Photo Upload Use Photo Upload for UGC contests, review campaigns, styling challenges, before-and-after submissions, and unboxing campaigns. Default settings support common image formats including JPEG, PNG, and WebP, with a maximum file size of 10 MB. Make sure your contest terms explain what rights you need for submitted images and how winners will be chosen. Secret Code Use Secret Code when entrants need a code to complete an action. Good uses: - In-package inserts - Retail event giveaways - VIP customer campaigns - Social live stream promotions Settings include: - Code - Case sensitivity - Optional hint Testing Actions Before promoting the contest: 1. Save the actions. 2. Preview the contest page. 3. Complete the entry flow yourself. 4. Confirm the expected entry counts appear on the Entries tab.