UserLoop Contests

Social, Question, Upload, and Secret Code Actions

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James

James

Last updated on Jul 23, 2026

UserLoop Contests includes several bonus action types for engagement beyond referrals. These actions are configured from the contest Actions tab and are available on the Pro plan.

Social Follow Actions

Social follow actions help direct entrants to your social profiles.

Supported social actions:

  • Follow on Instagram
  • Follow on TikTok
  • Follow on X/Twitter
  • Subscribe on YouTube

Each social action needs a profile or channel URL. You can also customize the action title, description, and entry value.

These actions prompt the entrant to visit your profile. Platforms may not always allow apps to verify a follow automatically, so use clear wording and contest terms that match how you plan to validate entries.

Visit URL

Use Visit URL when you want entrants to view a product, landing page, collection, blog post, or external page.

Required field:

  • URL

Good uses:

  • Send entrants to a new product page.
  • Ask entrants to review a launch page.
  • Encourage visitors to read rules or campaign details.

Answer Question

Use Answer Question to collect lightweight feedback, run a trivia-style contest, or ask entrants to choose an option.

Question modes include:

  • Text answer
  • Single choice
  • Multiple choice

Choice-based questions need answer options before they appear on the storefront. You can also configure whether a correct answer is required.

Photo Upload

Use Photo Upload for UGC contests, review campaigns, styling challenges, before-and-after submissions, and unboxing campaigns.

Default settings support common image formats including JPEG, PNG, and WebP, with a maximum file size of 10 MB.

Make sure your contest terms explain what rights you need for submitted images and how winners will be chosen.

Secret Code

Use Secret Code when entrants need a code to complete an action.

Good uses:

  • In-package inserts
  • Retail event giveaways
  • VIP customer campaigns
  • Social live stream promotions

Settings include:

  • Code
  • Case sensitivity
  • Optional hint

Testing Actions

Before promoting the contest:

  1. Save the actions.
  2. Preview the contest page.
  3. Complete the entry flow yourself.
  4. Confirm the expected entry counts appear on the Entries tab.