Clear rules help entrants understand eligibility, timing, prizes, and how a winner will be selected.
Generated terms
New contests can start with generated terms based on their current settings and language. Review them before launch: they are a useful starting point, not legal advice.
For an ongoing contest, generated terms describe the start date, weekly/monthly/quarterly draw frequency, timezone, eligible period, and one-win rule instead of a final end date. Check that they match the prize and confirmation settings, and explain any changes to entrants. If you change a contest's dates or other material details, check that the terms still match. When an ended contest with auto-generated terms is reactivated using a new end date, the default terms are regenerated for the new schedule.
Edit the rules
- Open the contest editor.
- Go to Build and expand Contest settings.
- Edit the Terms & Conditions text.
- Save the contest.
Once you replace generated terms with custom text, later language changes do not translate that text for you.
What to cover
Most contest rules should explain:
- Who is eligible, including age and location restrictions.
- The opening and closing dates and timezone for fixed dates, or the start date, draw frequency, timezone, and any end policy for an ongoing contest.
- How to enter and any limits.
- The prizes and their approximate value.
- How and when winners are chosen.
- How winners will be contacted and how long they have to respond.
- How submitted information and uploaded photos may be used.
- Any exclusions, platform disclaimers, and right to modify or cancel.
Photo contests should explicitly cover usage rights and moderation. Discount rewards should explain the offer, expiry, eligible products, and any other conditions.
Displaying terms
Enable Show terms in the Entry form or Design display options. Entrants can then open the rules from the contest experience.
For high-value campaigns or contests spanning several jurisdictions, have a qualified legal professional review the final rules.
For the Ongoing mode and its draw rules, see Ongoing Contests.