The dashboard gives you a quick view of contest performance, work that needs attention, product releases, and direct access to your contests.
Your first-contest banner
When the store has no contests, the dashboard shows Create your first contest with three steps: Choose a template, Add your prizes, and Publish and share. Click Create contest to begin.
The storefront setup banner appears after a contest exists and only when neither the popup nor an app block has been configured. Archived contests do not count as an active onboarding contest.
Overview metrics
The cards at the top show:
- Active contests — contests currently activated in the app.
- Total entries — entries across all contests.
- Entries in the last 30 days — recent acquisition.
- Average conversion — entries divided by tracked views for activated contests.
What's new
Click the bell beside Overview to open recent UserLoop Contests release notes. A red dot means there are unread releases. Opening the panel marks the current releases as seen; choose a release to read it or click View all releases.
Needs attention
This section appears only when a contest is waiting on you. It can show:
- Select winner — the contest has ended, has at least one confirmed entry, and no winner decision has been recorded.
- Set up prize delivery — a Pro store has an active winner whose delivery setup is incomplete.
- Activate bonus actions — a running Free-plan contest has actions that are paused for entrants. This task links to Upgrade to Pro.
- Approve photos — a contest with manual photo approval has submissions waiting before they can appear in the public gallery. Click Review photos to open the moderation queue.
Click Review winners for winner and delivery tasks. When Activate bonus actions is the only task, click Upgrade to Pro to open Your Plan. Free stores do not see the prize-delivery task because automated winner delivery is a Pro feature. Grandfathered contests whose actions remain live are not flagged for activation.
Finding contests
Use the filters above the contest list:
- Active — in-progress work, including cards labelled Live, Scheduled, Draft, or Paused.
- Ended — contests whose end date has passed or that were ended manually.
- Archived — contests hidden from the normal workflow but retained for reference.
- All — every contest.
Each tab shows its contest count, and the toolbar shows how many rows are currently visible. An activated contest whose end date has passed appears as Ended immediately, even while the stored status is being updated in the background.
Each contest card shows its display status, schedule, entries, views, conversion rate, and enabled storefront channels. Photo contests can also report whether their Photo gallery block is installed.
Popular templates
The dashboard highlights useful templates so you can create a new contest from a proven starting point. Click a template to preview it, then use it as the basis for a fully editable contest.
Contest card actions
On phones and touch devices, the primary card shortcuts stay visible in a full-width row, so you do not need to hover over the card. Depending on the contest status, a card can provide shortcuts to:
- Preview the customer experience.
- Edit the contest in the full-screen editor.
- Open Entries or Winners in Results.
- Activate, Reactivate, or Deactivate the contest.
- Duplicate it as a new draft.
- Archive it without deleting its data.
Click Create contest at the top of the dashboard whenever you want to start from a template or create a blank contest.
See Contest Lifecycle for details about Live, Scheduled, Draft, Paused, Ended, and Archived contests.
See Bonus Entry Actions for the paused-action workflow.
See Photo Contests and Public Voting for the approval queue and gallery workflow.