Bonus entry actions let entrants earn extra entries by completing tasks beyond the base email entry. They are useful for social growth, referrals, product education, UGC collection, and gated campaigns.
Bonus actions are available on the Pro plan.
Opening the Actions Tab
- Open a contest.
- Click the Actions tab.
- Click Add bonus action.
- Choose the action type.
- Configure the required fields.
- Click Save actions.
Email signup is always included as the base entry method. Bonus actions sit underneath that base entry flow.
Available Action Types
| Action | Use it for |
|---|---|
| Email Signup | Collect or confirm an entrant email address |
| Photo Upload | Ask entrants to upload a photo |
| Visit URL | Send entrants to a product, landing page, or external link |
| Answer Question | Ask a text, single-choice, or multiple-choice question |
| Follow on Instagram | Reward an Instagram profile visit or follow prompt |
| Follow on TikTok | Reward a TikTok profile visit or follow prompt |
| Follow on X/Twitter | Reward an X/Twitter profile visit or follow prompt |
| Subscribe on YouTube | Reward a YouTube channel visit or subscribe prompt |
| Referral Share | Reward entrants when friends enter through their referral link |
| Secret Code | Require entrants to enter a code before receiving entries |
Entry Values
Each action has an entries value. This is the number of extra entries awarded when the action is completed. Keep values proportional to the effort required.
Examples:
- Follow a social profile: 1-3 entries
- Visit a product page: 1 entry
- Upload a photo: 5-10 entries
- Refer a friend: 1-3 entries per referred entrant
Required Actions
You can mark an action as required. Required actions must be completed before the entrant can finish the contest flow.
Use required actions carefully. They can improve entry quality, but they can also reduce conversion if the action feels too demanding.
Incomplete Actions
Some actions need specific configuration before they appear on the storefront:
- Visit URL needs a URL.
- Social follow actions need a profile URL.
- YouTube subscribe needs a channel URL.
- Answer Question needs a question, and choice-based questions need answer options.
- Secret Code needs a code.
Incomplete actions are not shown to customers.
Best Practices
- Keep the number of actions small. Two or three strong actions usually perform better than a long checklist.
- Match actions to your campaign goal.
- Use clear action titles so entrants understand what to do.
- Test the storefront entry flow before promoting the contest.