Each contest can present built-in customer-facing content in English, German, Spanish, or French. The app and merchant emails have a separate language preference.
App and merchant email language
Choose Language during onboarding. To change it later, open Your Plan, find Language, choose an App & email language, and click Save. The app reloads in the selected language, and supported lifecycle emails use the same preference.
This does not change the language of an existing customer-facing contest. Each contest keeps its own Contest language setting.
Choose a language
- Open the contest editor.
- Go to Build > Contest settings.
- Select the contest language.
- Review the preview and save.
For a new contest, the app chooses a sensible default from the store's primary-domain locale and falls back to the staff/admin locale when needed.
What is localized
The selected language controls:
- Built-in form labels, validation, and system messages.
- Generated template content.
- Customer-facing date formatting.
- Default generated terms.
- Discount-code reward emails.
What you must translate
Text that you have written or customized is not translated automatically. Review and translate:
- Contest title and description.
- Custom terms and conditions.
- Custom prize titles and descriptions.
- Button, success, and other custom copy.
- Bonus-action titles, questions, options, hints, and sharing messages.
Changing the language does not overwrite your existing custom text. This protects your copy, but it also means a language switch can leave a contest with mixed-language content until you finish the translation.
Before launch
- Switch the Design preview between entry and success.
- Check desktop and mobile layouts for longer translated phrases.
- Preview each channel you plan to use.
- Submit a test entry.
- If discount emails are enabled, send a test email and review it.
- Confirm the legal terms match the target audience and jurisdiction.
One contest has one selected language. If you need separate fully customized language experiences, duplicate the contest, translate each copy, and share the appropriate link with each audience.
For notification categories and unsubscribe behavior, see Merchant Email Notifications.