Every contest has three core fields: a title, a description, and a URL slug. These are the foundation of your contest and what customers see first.
Title
The contest title appears on the entry form, in theme blocks, and in the public contest page. Keep it short and descriptive.
- Required
- Maximum 200 characters
- Examples: "Summer Giveaway 2026", "Win a Free Product Bundle", "Holiday Sweepstakes"
Description
The description gives customers more detail about your contest. It appears below the title on the contest page and in theme blocks (if display is enabled).
- Optional
- Maximum 5,000 characters
- Use this to explain what customers can win and how to enter
URL Slug
The slug is the last part of your contest's web address. When you type a title, a slug is generated automatically — but you can customize it.
- Required
- Maximum 50 characters
- Only lowercase letters, numbers, and hyphens (
a-z,0-9,-) - Must be unique within your store
Your contest URL follows this format:
https://yourstore.com/apps/contest/your-slug
Tips for good slugs:
- Keep them short and readable:
summer-giveawayis better thansummer-giveaway-2026-enter-now - Use hyphens to separate words
- Avoid changing the slug after sharing the link — the old URL will stop working
Editing Contest Details
To edit a contest's basic information:
- Go to Contests and click on the contest you want to edit.
- You'll land on the Setup tab where you can modify the title, description, and slug.
- Click Save to apply your changes.
Note: Some fields may be locked once a contest is activated to prevent issues with existing entries.