Use the Launch-stage sharing tools to create scannable QR codes and tracked links for each marketing channel.
Download a QR code
- Open the contest editor.
- Go to Launch.
- Open the sharing tools.
- Click Download QR code.
The QR code opens the contest's standalone Shopify page. Use it on packaging, inserts, posters, receipts, event signage, or other print material.
Before printing, activate the contest or schedule it appropriately, scan the code with more than one phone, and confirm that the destination URL and mobile layout are correct. Leave clear space around the code and print it at a practical size.
Build a tracked link
The UTM builder adds standard campaign values to the standalone URL:
- Source — where the visitor came from, such as
instagram,newsletter, orstore-poster. - Medium — the channel type, such as
social,email, orprint. - Campaign — the initiative, such as
summer-giveaway.
Copy the generated URL and use it for that channel. Entries retain the UTM source, medium, and campaign so you can inspect acquisition data in Results and the entries CSV.
Create a different tracked link for each meaningful channel. For example, use one for an email newsletter and another for a printed QR campaign.
External websites
UserLoop Contests no longer supplies a dedicated iframe embed snippet. For an external site, link to the hosted standalone page or use its QR code. Inside your Shopify theme, use the supported Contest Form app block.