Every contest gets its own dedicated web page hosted on your Shopify store. This is the simplest way to run a contest — share the link and customers can enter immediately.

## Contest URL Format

Your contest page lives at:

```
https://yourstore.com/apps/contest/your-slug
```

For example, if your store is `acme-store.myshopify.com` and your contest slug is `summer-giveaway`, the URL would be:

```
https://acme-store.myshopify.com/apps/contest/summer-giveaway
```

## Sharing the Link

On the contest detail page, you'll find tools to share:

- **Copy link** — Copies the full contest URL to your clipboard, ready to paste anywhere.
- **Preview** — Opens the contest page in a new browser tab so you can see exactly what customers will see.

Share the link via:
- Email newsletters
- Social media posts
- SMS messages
- Printed materials (consider using a QR code — see [Embed & QR Code](/hc/userloop-contests/articles/contests-embed-and-qr-code))

## When the Page Is Live

The contest page is only accessible when the contest is in **Active** status. If someone visits the URL when the contest is:

- **Draft** — They'll see a "not found" page
- **Ended** — They'll see a message that the contest has ended
- **Archived** — They'll see a "not found" page

## UTM Parameter Tracking

The contest page automatically captures UTM parameters from the URL, so you can track where your entries come from. Append these to your contest link:

| Parameter | Purpose | Example |
|---|---|---|
| `utm_source` | Where the link is posted | `instagram`, `email`, `flyer` |
| `utm_medium` | The marketing channel | `social`, `email`, `print` |
| `utm_campaign` | The specific campaign | `summer-launch`, `vip-promo` |

**Example URL with UTM tracking:**
```
https://yourstore.com/apps/contest/summer-giveaway?utm_source=instagram&utm_medium=social&utm_campaign=summer-launch
```

UTM data is recorded with each entry and visible on the Entries tab. The referrer URL is also captured automatically.

## What the Page Includes

The standalone contest page displays:

- Header image (if set)
- Logo (if set)
- Contest title and description
- Prize showcase with images and quantities
- End date (if "Show dates" is enabled)
- Entry form (email, plus optional name/phone fields)
- Terms & conditions link (if terms are set and "Show terms" is enabled)
- Your custom color scheme

All elements use the design settings you configured on the Design tab.